Even as the shopping experience evolves, the crush to sell the most still exist.
The holiday season is upon us. The time frame between Thanksgiving and before Christmas Eve has defined holiday shopping. It’s a case of cash rules everything around us. Consumers try to take advantage of every sale and rebate available, while retailers and marketers make one last push to maximize profits for the year. Politically the holiday shopping season is a vital indicator of the overall health of the national economy. But, are shopping brawls and stampedes now a thing of the past? It’s trending in that direction.
Continue reading “Why Holiday Shopping Wasn’t As Chaotic As It Used to Be–Thank AI”
Ad Blocking Tools Are on the Rise; What Countermeasures Can Marketers Use to Still Reach Consumers?
Ad blocking is a loaded term. On the one hand, users who feel bombarded by the flood of marketing messages should be able to control their own user experience. But if you’ve ever used ad blocking tools, they have some substantial drawbacks.
Continue reading “Quit Ad Blocking Me Bro!”
Can Political Campaigns Compete in the World of Fortnite?
Matching up mobile gaming with the current heated U.S. political rhetoric seems like an unlikely pairing, but it’s happening. Political campaigns are eager to increase engagement among their voter bases with their content and CTAs. Especially younger voters.
Continue reading “Politics Ain’t a Game, But Campaigns Are Encouraging Us to Play More”
Campaigns are Scrambling For Any Way to Reach Voters–Period. More Tech Could be the Solution.
During this year’s midterm election cycle, chances are you’ve received texts from a political campaign. Political campaigns and parties told NBC News they’re sending many more texts this year than in past elections as they search for alternatives to social media.
Continue reading “Why Bots Helping Get Out the Vote is Okay”
Online video has become the go-to tool for marketers to reach and engage audiences. But the question remains, Why?
There comes a time in every technological advancements’ life when it is superseded by a more persuasive and more advanced technology. Approximately 30 years after television became the predominant form of entertainment, the band the Buggles’ proclaimed “Video Killed the Radio Star,” in their 1979 one-hit wonder.
Continue reading “Video Kills the Radio Star and Everything Else”
The once-dominant social media network is losing users. Will advertisers be next to bolt?
Almost immediately after it was founded in 2004, Facebook became the most popular social media network around the world. Today, Mark Zuckerberg’s social experiment at Harvard University has more than 2.2 billion monthly active users. Continue reading “Top Reasons Why Facebook is Sooo Last Week”
We know that’s a lot of acronyms. In real life (IRL) this means political advertising will impact your binge-watching addiction in the near future.
National and regional politics are dominating pop culture in 2018. Even the most disenfranchised groups seem to be much more politically active this midterm election cycle.
Continue reading “The RNC and DNC Could Take Over Your OTTs”