The President stumbled onto real concerns about Google’s search algorithm, but to him, AI might as well be a brand of steak sauce.
In an early morning Twitter rant on August 28, President Donald Trump accused technology giant, Google, of rigging search results of ‘Trump News’ “so that almost all stories & news is BAD.” The president added that … search results show only the viewing/reporting of Fake News Media. Fake CNN is prominent. Republican/Conservative & Fair Media is shut out. Illegal?” Continue reading “The White House Doesn’t Know How to Use the Google Machine”
Rooting out a real demand-side ad-buying platform (DSP) versus a bogus entity comes down to a simple word–transparency. Political marketers–listen up.
Continue reading “Those DSPs Are Fake. Don’t Let Them Fool You”
Marketers Are Ditching Agencies for In-House Programmatic Media Buying Services. Can It Work For You?
The do-it-yourself (DIY) spirit has finally reached the world of marketing and media buying. The current trend of developing more internal solutions to address business challenges could reduce the role of external agencies for years to come.
Continue reading “Screw You, I’ll Run My Own Ad Campaign”
The Digital Future of the Voter Roll.
U.S. voters could learn a lot about modern politics by volunteering on a campaign or interacting with their local Board of Elections. A major takeaway would be the lack of sophistication of the standard voter file. The file is, in essence, basic voter information in a spreadsheet or database that can be purchased by political campaigns. In most states, the standard voter file consists of only names, addresses, phone numbers, ethnicity, gender, party registration, and voting history.
Continue reading “The Secrets of Your Voter Profile Weren’t So Secret–And It’s Okay”
Women Will Drive the Mainstream Acceptance of Self-Driving Cars.
There’s no doubt that women have become the dominant consumer group in the U.S. Fast Company estimated, that women control 65 percent of global spending and more than 80 percent of U.S. spending. Their power has buoyed their growing influence in politics, business, and the environment. But women do lag behind in a key aspect of public life, namely the early adoption of technology; especially artificial intelligence (AI).
Continue reading “Women Come Second to Men in Accepting Self-Driving Cars”
West Virginia Is Currently in the Firm Hands of Conservatives. We recently published our findings of the level of political affiliation intensity for the Mountain State in the lead-up to the midterm elections in November 2018. Not only is West Virginia a strong ‘red’ state, it’s should be considered crimson.
Continue reading “Political Download: West Virginia Ain’t Going Blue”
Let’s ROCK YOUR VOTERS!
IQM has evolved into a leading data-driven political marketing solutions provider. Customers and end-users can now access state-of-the-art predictive models of voter motivations, enthusiasm, and the level of open-mindedness.
Continue reading “The ONLY Digital Ad-Buying Platform Exclusively Built for Politics”