Campaigns are Scrambling For Any Way to Reach Voters–Period. More Tech Could be the Solution.
During this year’s midterm election cycle, chances are you’ve received texts from a political campaign. Political campaigns and parties told NBC News they’re sending many more texts this year than in past elections as they search for alternatives to social media.
Continue reading “Why Bots Helping Get Out the Vote is Okay”
Online video has become the go-to tool for marketers to reach and engage audiences. But the question remains, Why?
There comes a time in every technological advancements’ life when it is superseded by a more persuasive and more advanced technology. Approximately 30 years after television became the predominant form of entertainment, the band the Buggles’ proclaimed “Video Killed the Radio Star,” in their 1979 one-hit wonder.
Continue reading “Video Kills the Radio Star and Everything Else”
The once-dominant social media network is losing users. Will advertisers be next to bolt?
Almost immediately after it was founded in 2004, Facebook became the most popular social media network around the world. Today, Mark Zuckerberg’s social experiment at Harvard University has more than 2.2 billion monthly active users. Continue reading “Top Reasons Why Facebook is Sooo Last Week”
We know that’s a lot of acronyms. In real life (IRL) this means political advertising will impact your binge-watching addiction in the near future.
National and regional politics are dominating pop culture in 2018. Even the most disenfranchised groups seem to be much more politically active this midterm election cycle.
Continue reading “The RNC and DNC Could Take Over Your OTTs”
Vital battleground states are showing signs of a Democratic blue wave ahead of the November 2018 midterm elections.
Continue reading “Democrats Are Acquiring A Lot of U.S. Territory, One Battleground State At a Time.”
The President stumbled onto real concerns about Google’s search algorithm, but to him, AI might as well be a brand of steak sauce.
In an early morning Twitter rant on August 28, President Donald Trump accused technology giant, Google, of rigging search results of ‘Trump News’ “so that almost all stories & news is BAD.” The president added that … search results show only the viewing/reporting of Fake News Media. Fake CNN is prominent. Republican/Conservative & Fair Media is shut out. Illegal?” Continue reading “The White House Doesn’t Know How to Use the Google Machine”
Rooting out a real demand-side ad-buying platform (DSP) versus a bogus entity comes down to a simple word–transparency. Political marketers–listen up.
Continue reading “Those DSPs Are Fake. Don’t Let Them Fool You”